Mentos Marketing
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Title: Mentos Marketing

Essay Details:

Subject: Business
Author: Elva P
Date: December 31, 2016
Level: University
Grade: A
Length: 2 / 546

Essay text:

Depending on what type of Mentos is being advertised changes the used ad however; no matter which ad they display on television, they all have a similarity which is happiness. These ads do not display a celebrity endorsing it; they all contain normal people having a good time. Mentos are trying to convey an image of happiness, "when you eat them you become Happy!", and they are needed to have a great time. I think that Mentos a doing well in there product diversity. Over the years they have been able to create many flavours and types of Mentos such a "Mentos Gum". This has enabled Mentos to continue there production and sales of their products and if this is repeated they could continue to make a profit for many years to come; which is what they seem to be doing...

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