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The company uses sales brokers to sell their yogurt to the natural foods retailers. Natureview Farm holds 25% of the market share within the natural foods industry. The president of Natureview Farm has made a goal for the company to increase revenue to $20 million by 2001. This poses the issue of truly identifying the value and benefits of their current distribution channel, while exploring other alternatives to create value to the distribution of their product while increasing total revenue.
Customer Environmental Analysis
Natureview Farm’s current customers are health conscious women who earn higher incomes, are more educated, and live with in the Northeastern or Western region of the United States...
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