Meeting Quality And Cost Imperatives In Global Market
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Title: Meeting Quality And Cost Imperatives In Global Market

Essay Details:

Subject: Business
Author: Marisol P
Date: February 20, 2013
Level: University
Grade: A
Length: 4 / 1031

Essay text:

This multi-method explores the cross-functional development of quality and cost competencies in an international production sharing setting. Overall, the study found that information and planning capabilities are vital antecedents to cost and quality competencies. The impact of cost on a firm's performance is direct, while the impact of quality is indirect, through productivity enhancements. Keywords Logistics, Global marketing, Customer satisfaction, Cost management, Quality management Introduction A major challenge confronting manufacturing companies today is that modern consumers are more demanding than ever and have come to expect to pay the lowest possible cost for the highest possible quality (Avery, 1998; Cole, 1998; Reed et al, 1996; Scully and Fawcett, 1994)...

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