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Title: Meet Your Next Customer

Essay Details:

Subject: Business
Author: Rafael C
Date: April 15, 2014
Level: University
Grade: A
Length: 3 / 867

Essay text:

This consumer-driven, global economy ? the "trading up" phenomenon - was created and is driven by social and economic demand factors below. Consumer Income - what consumers CAN buy: ? Increased discretionary income has influenced what consumers can buy. ? Increased number of women working outside the home increases total household income ? A rise in numbers of affluent households. ? An increasing number of married couples without children, single working females, and empty nester Boomers who are willing and able to spend Consumer Taste - what consumers WANT to buy: ? Consumer tastes are shaped by their knowledge, culture, and personality...

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