Media Strategy Burger King
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Title: Media Strategy Burger King

Essay Details:

Subject: Business
Author: Angelina W
Date: October 12, 2011
Level: University
Grade: A
Length: 5 / 1475

Essay text:

Burger King will target this towards men aged from 18 to 35. Our communication objectives will be achieved through traditional advertising such as Television, and print to dominate campaign and digital/interactive media such as web sites, online campaign and banner advertisement. {Target Audience} Burger King’s target audience is males, aged 18 to 35 who eat fast-food 9 to 16 times per month. While they are just 18% of Burger King’s customers, they account for about half of all visits to the stores. From the Market Facts Summary we know Burger Kings segments include: • Segment one: Tweens who keep up with the latest fashion and music trends for their age group...

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