Mecca Cola
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Title: Mecca Cola

Essay Details:

Subject: Business
Author: Edna L
Date: February 24, 2016
Level:
Grade: A
Length: 5 / 1246

Essay text:

At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It's not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism ("buvez engage"). Mecca-Cola was born as a reaction to the anti-American sentiments, and it primarily appeals to consumers who support American brands boycott campaign. Entry consumers are primarily Muslims, with the product first being distributed in "small ethnic shops in Muslim areas"...

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