MEASURING AND CONTROLING VALUE CREATED IN ENDESA
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Title: MEASURING AND CONTROLING VALUE CREATED IN ENDESA

Essay Details:

Subject: Business
Author: Jack W
Date: April 16, 2015
Level: University
Grade: A
Length: 2 / 559

Essay text:

The company follows a clear strategy of holding and developing units with high or potentially high EVC and selling those with low potential EVC. The desired focus of ENDESA is the interrelationship between managers and shareholders and each business unit is hold responsible for driving value. 2. Why does EVC as computed by ENDESA reflect an economic rather than an accounting perspective? What are the advantages and disadvantages of using a cash flow perspective vs. an accounting perspective for financial management tools? A key difference between accounting and economic principles is based on assumption that revenues of a profitable company: ?I must cover both production and operating expenses of business activities ?I must provide a return on the invested capital that exceeds the opportunity cost of capital...

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