Mcq's On Marketing
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Title: Mcq's On Marketing

Essay Details:

Subject: Business
Author: Ruth S
Date: July 19, 2015
Grade: A
Length: 4 / 925

Essay text:

Our company has organized an aggressive sales force to promote our products ____d. We try to produce only high-quality, technically efficient products. 2. Alamo Rent-A-Car defines its ____ as leisure travelers, whereas its major competitors focus on business travelers. Pg. 34 ____a. target market ____b. marketing mix ____c. market variable __x_d. marketing objective group 3. Which one of the following employees is ultimately responsible for setting the ethical tone for the entire marketing organization? Pg. 106 ____a. Lower-level marketing managers ____b. Lower-level marketing employees ____c...

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