Mcdonalds Project
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Title: Mcdonalds Project

Essay Details:

Subject: Business
Author: William G
Date: November 26, 2012
Grade: A
Length: 24 / 6976

Essay text:

22 Environmental Friendliness 22 Corporate Citizenship 22 Pricing 22 RECOVERY PARADOX 24 Market segmentation 25 Family-Centric and Child-Centric Strategy 25 STP OF MCDONALD”S FOR INDIA 26 Relationship marketing strategy of McDonalds for India 27 APPLICATION OF THE GAP MODEL 30 Ethical Stance 31 Environmental Policies 32 Sharing of Personal Information 33 Our Privacy Policy Regarding Children 33 Cookies 34 PROMOTIONAL STRATEGIES ADOPTED BY MCDONALDS (SERVICES) Vs. COCA-COLA (SOFT DRINKS INDUSTRY) 35 COCA-COLA 36 SUGGESTIONS AND CONCLUSION 37 Recommendations: 38 BIBLIOGRAPHY 39 INDUSTRY PROFILE AND COMPANY PROFILE Service Sector in India Service Sector in India today accounts for more than half of India's GDP...

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