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Environmental Friendliness 22
Corporate Citizenship 22
RECOVERY PARADOX 24
Market segmentation 25
Family-Centric and Child-Centric Strategy 25
STP OF MCDONALD”S FOR INDIA 26
Relationship marketing strategy of McDonalds for India 27
APPLICATION OF THE GAP MODEL 30
Ethical Stance 31
Environmental Policies 32
Sharing of Personal Information 33
PROMOTIONAL STRATEGIES ADOPTED BY MCDONALDS (SERVICES) Vs. COCA-COLA (SOFT DRINKS INDUSTRY) 35
SUGGESTIONS AND CONCLUSION 37
INDUSTRY PROFILE AND COMPANY PROFILE
Service Sector in India
Service Sector in India today accounts for more than half of India's GDP...
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