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McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management (Wikipedia, n.d.). McDonald's uses the Franchising Entry Mode. McDonald's has always been a franchising company and over time has learned how to maximize the sales potential of a fast food outlet. The core of McDonald's business is the commitment to Quality, Service, and Cleaniness (QSC). McDonald's has a developed a training program which franchisee implement in their system 100% of the time. McDonald's owns the land and building for all the franchise units and receive a percentage of the gross sales on the unit...
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