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McDonalds aim or vision is to be ?the world's best quick service restaurant experience. This means running and opening great restaurants and providing exceptional quality, service, cleanliness and value (?QSC&V'), so that we make every customer in every restaurant smile'.
Survival is an aim for many businesses. For McDonalds, as they started out they would first try aiming to stay in the business by earning enough money from customers to meet all of the businesses expenses. McDonalds also has the majority of its businesses as franchise. This means that the person or manager opening a McDonalds restaurant up would have to aim for making enough money to cover its costs during the first year or so...
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