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I will be discussing whether McDonaldization is to be expected, accepted, rejected or is inevitable. I will also be arguing that McDonaldization does effect employee motivation, and how it fits in the numerous theories on motivation. McDonaldization as defined by George Ritzer is "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of society". This concept originally stems from the concept of bureaucracy, which was a type of organisational structure that aimed to rationalise and standardise its products and services and the processes it took to produce them...
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