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One of first firms interested in the Soviet market was McDonald's.
The negotiations took a long period and finally in April 1988 the agreement was reached, creating the largest joint venture ever made between a food company and the Soviet Union. Thanks to this cooperation, USSR gained the access to the newest technologies. Right from the beginning, the key points of McDonald's were providing the new culture of the service to the country: cleanness, very fast and polite customer servicing. A huge amount of the specialists from such countries like USA, Canada, Netherlands, and Germany supported the creation of the first fast food restaurant in the USSR...
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Common topics in this essay:
- Collapse of the Soviet Union
- As Burgers Boom In Russia, Mcdonald'S Touts Discipline
- Entry of McDonald's Corporation into Communist controlled Soviet Union and China in 1990~The Cultural Aspect
- McDonald's in Russia
- 2. How did Japan, China, and Russia differ in the ways they reacted to Western European commercial and cultural contacts?
- Collapse of the Soviet Union
- Collapse of the soviet union
- Consolidation Of Democracy In Post-Soviet Russia
- Soviet Union
- The Collapse of the Soviet Union 1985-1991
- The Rise of the Oligarchs In Post Soviet Russia
- Economy Of Russia
- Modern Russia And The Soviet Union: Stalin
- Russia and the Soviet Union
- The Fall Of Communism In Russia/soviet Union
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