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McDonald’s Corporation in the New Millennium
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Title: McDonald’s Corporation in the New Millennium

Essay Details:

Subject: Business
Author: Joseph C
Date: March 6, 2015
Level: University
Grade: A
Length: 2 / 409

Essay text:

The teenage now is McDonald’s future potential customer, but now the image of fast-food is most likely the junk food, McDonald’s need to change the bad image to the healthy one. Answer to Q2: The fast-food industry is changing their items healthier. Hamburger or non-hamburger segment put high value on healthy food such as chicken burger or salads. The fast-food industry becoming healthier than before and the potential customers whom care what they eat will go to McDonald’s get they want. The competitive strategy is toward to hear what customer want and create new life style such as healthy food or vegetarian food, and changing fast for keeping original client and gaining more as well...

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