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When it was realized that beef extracts were found being used in producing McDonald's fries, outraged vegetarians and Hindus across the United States and Canda filed a class action lawsuit. Along with this, riots and demonstrations at restaurants in India took place, with mobs calling for the closure of all McDonald's in India.
II. Customer Scenario
By 2001, McDonald's had expanded its operations to 116 countries with a total of over 30,000 restaurants. McDonald's sold to over 15 billion people every year! The company's target market encompassed everyone as they tried to offer menus that accommodated fast food lovers, vegetarians, the health-conscious as well as different religious sects...
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