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Given that McDonald’s was considered to be in the doldrums a few years ago, this reflects a significant improvement in the company’s fortunes.
In 2003, McDonald’s introduced its "Plan to Win" to address lackluster business performance. Today a substantial amount of the company’s success at home rests in playing to its strengths of quality and value while enhancing its convenience with extended opening times and a cashless payment system. But the real driver behind the brand’s increase in value has been its success abroad. Last year the global giant reported the highest same-store sales growth in a decade in its Asia/Pacific, Middle East and Africa division as well as its third year of consistent global sales growth...
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