Mc Donald's In Moscow
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Title: Mc Donald's In Moscow

Essay Details:

Subject: Business
Author: Sherlene R
Date: December 26, 2015
Level: University
Grade: C
Length: 2 / 520

Essay text:

This has to be an unbelievable market for us.” In the beginning, he did not know how right he would be. With domestic sales decreasing because of a change in America’s eating habits, by 1991 soaring sales from its 2,600 foreign units were the only thing boosting Mc Donald’s net income. When Mc Donald’s finally opened a restaurant in Moscow 1990, it was more than a fulfillment of Cohon’s dream; it was an act of necessity for the stagnating chain. There was only one problem: Russia was unlike any foreign country where Mc Donald’s had outlets. So Cohon had to write the marketing rules from scratch...

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