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Executives believe that starting a new electronic book or e-book initiative will help solve the problem and will offer large profits. However, there have been many problems in getting this idea to fruition. This analysis will show how the lack of consistent leadership, attention to detail and the lack of reporting processes led to the failing of the project. It will finally offer some solutions to the dilemma in order to put their project back on track.
Issue and Opportunity Identification
Several issues contributed to where Harrison-Keyes' e-book project is today. Though problematic, these issues have lead to additional opportunities that may help the situation...
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