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“In trying to forecast demand for a new product, an ideal situation would be where an existing product or generic product could be used as a model. There are many ways to classify such analogies—for example, complementary products, substitutable or competitive products, and products as a function of income.” (Chase, Jacobs & Aquilano, 2005, Chapter 13)
In the case of HP (Hewlett Packard) which is a technology company who operates over 170 countries around the world. The company was found in 1939 and their corporate headquarters are in Palo Alto, Calif. HP is among the world’s largest IT companies, with revenue totaling $113...
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