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Frank has decided to completely change the business model in which it will effect the way the company does business; however, many inside the company are unwilling to part with the traditional practices they are accustomed to. Frank has already had to fire the executive vice president of marketing and sales because of his unsucess to implement Frank’s new vision.
The staff at Intersect is frustrated at receiving contradictory business objectives from upper management, therefore Frank and Intersect has the opportunity to craft from the very top of the organization, a vision statement for communication to the corporation in order to galvanize the organization into one consolidated business objective...
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