Mba/520 Intersect Generic Benchmarking
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Title: Mba/520 Intersect Generic Benchmarking

Essay Details:

Subject: Business
Author: Patrick J
Date: September 9, 2013
Level: University
Grade: B
Length: 22 / 6478

Essay text:

The new organizational culture is based on a model of customer intimacy; expanding products and services while increasing customer loyalty. Intersect Investments is facing obstacles within its infrastructure that are negatively impacting the company. These obstacles to change need to be addressed immediately. In an attempt to revitalize his company, CEO Frank Jeffers has brought in Janet Angelo, as the new Executive Vice President (EVP) of Sales and Marketing. The EVP’s mission is to bring all departments together in order for Intersect Investments to improve its brand image and to establish long-term, profitable relationships with its customers...

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