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Title: Mattel

Essay Details:

Subject: Business
Author: James A
Date: July 29, 2016
Level: University
Grade: A
Length: 2 / 537

Essay text:

In the case with Mattel, I argue that its product falls under innovative because of its non-core toys market life is typically less than a year, often based on popular movie characters. Another reason falls under is characterized as innovative, rather than functional, is because of the variety of different products Mattel offers. With innovative products, the demand for the products tend to be very unpredictable and as a result companies often deal with market mediation costs when supply and demand do not balance. The problem of having too much inventory results in the product's price being marked down, while having too little inventory leads to stockouts resulting in missed sales...

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