Massey Ferguson Case
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Title: Massey Ferguson Case

Essay Details:

Subject: Business
Date: January 26, 2015
Grade: B
Length: 3 / 829

Essay text:

Furthermore, Massey was particularly hit hard: since it mainly financed its operations with short-term debt, its financing cost went up dramatically. ? Low demand ? The above-mentioned contractionary monetary policy pushed the American economy into recession. Massey's renewed drive into North America (by 1978, it had introduced a new range of large, high-horsepower tractors and an improved baler line) unfortunately coincided with the slow down in US demand. The company's efforts to penetrate the North American market thus remained unsuccessful. Specific problems: ? Debt level and structure ? Massey's financing choices over the years brought with them many problems, which aggravated the already grim situation in the product markets...

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