Markting Environment - Australian Grape Growing Industry
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Title: Markting Environment - Australian Grape Growing Industry

Essay Details:

Subject: Business
Author: Paul G
Date: April 28, 2015
Level: University
Grade: A
Length: 9 / 2487

Essay text:

The grapes are a highly perishable and seasonal agricultural product ( In 2006-7, of the 1.53 million tonnes of grapes produced in Australia, 1.4 million tonnes were crushed which is 93% of total grape production. The other 7% were sold to fruit wholesalers as table grapes and sultanas ( Hence this analysis will mainly focus on the impact of wine grapes. There are around 8,000 grape growing vineyards in Australia, approximately 80% are owned by private enterprise and 20% owned by wine producing organisations. The grape growing industry employs more than 15,000 people directly and many thousands more in the service and supply industries which extend from the grape growing industry (www...

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