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Appendix G ? Ansoff Matrix 17
Appendix H ? Barriers to Change 17
M&S as an organisation has faced a number of challenges in its 124 year existence, but has successfully weathered each challenge as it presents itself with relative aplomb. The foundation upon which the whole business has rested since its inception in 1884 was "making life easy for [the] customer" (Bevan, pp13, 2001), which, in it's initial form, involved selling carefully chosen, good quality goods with low margins, and achieving volume sales (relatively speaking, at least) through Michael Marks' Penny Bazaars in the North West of England...
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