Marks & Spencers
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Title: Marks & Spencers

Essay Details:

Subject: Business
Author: Margaret M
Date: May 7, 2015
Level: University
Grade: A
Length: 2 / 444

Essay text:

While we believe our second half • performance is largely attributable to a deterioration in market • conditions, like any retailer there are things we could have done • better. For instance, although we sold significantly more volume, • we under-potentialised products in the middle and top price • categories – what we call ‘better’ and ‘best’ – during the key • Christmas period. • Although we can’t predict how severe the current downturn • will be, or how long it will last, we expect its impact to be felt • into 2009/10. However, we believe we have the potential to • outperform the competition by planning for modest sales • growth and keeping a tight control on costs and stock levels, • while at the same time, driving our business using our five • key values of: quality, value, service, innovation and trust...

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