Marks And Spencer Strategy Evaluation
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Title: Marks And Spencer Strategy Evaluation

Essay Details:

Subject: Business
Author: Alice G
Date: March 16, 2015
Level: University
Grade: A
Length: 6 / 1797

Essay text:

This can be especially true after the post wars years and before companies started large scale globalisation. • Chinese boom of imports had not yet really affected the market. • Customer loyalty was built and maintained. • The corporate culture and top down structure suited the environment. • Before globalisation could affect local markets in the UK the environment was relatively stable. • Corporate culture of the “family atmosphere” was adequate for the pre-globalisation era. • There was an understanding of what the customers valued – good quality at a good price. • The stores were adequately staffed to supply a good consumer service to the client...

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