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These new products will primarily consist of an energy drink later on it will be complemented by energy bars. These products focus on high nutritional content, as supplement to food, all this while maintaining taste.
The company has given a budget of Rs.42 Cr. To the advertising agency it has hired.
The product ‘Nutriment-X’ has been specifically been designed to cater to the growing health conscious urban consumers.
At present the market share of health drinks is growing at a rate of 40%.
The market is divided into two main segments-Segment B- the brands which exist in this space are ‘Boost’, ‘Bournvita’, ‘Horlicks’ all of which are owned by FMCG giants...
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