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Deliberation is given to each element, with managers creating products and services that meet the needs of target customers, setting prices that are perceived as fair, designing distribution channels to deliver products or services, and ensuring promotions are in place so consumers hear everything about the other three Ps" (Lichti, P1, 2003). While each element is important, the question remains, "Is my marketing mix effective?" This paper will explain the 4P's of marketing and how each one of the four elements of the marketing mix impacts the development of Ben and Jerry's ice cream marketing strategy and tactics...
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