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In an effort to boost customer loyalty and create more satisfaction, retailers and advertising companies have decided to take a decidedly different approach in marketing to this consumer group.
On the heels of the popularity of such social networking sites like Facebook and MySpace, advertisers are beginning to target their consumers in a more technology forward manner. Edo Interactive, a Nashville based Web 2.0 firm developed a Facecard which is a prepaid credit card aimed specifically at millenials and the businesses looking to acquire them as customers. The Facecard allows the individual user to borrow, lend or give away money to friends electronically; in addition, retailers can send “prewards”, small dollar amounts of instant store credit...
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