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Therefore, this study wants to analyze the growth strategy, competitive strategy and marketing mix strategy of the hypermarket in Taiwan from the viewpoint of the level and fit of the strategy.
This research uses case study method and takes the hypermarket in Taiwan as the research object.
This study selected 6 hypermarkets, such as Costco, Makro, Geant, Carrefour, RT-Mart and Tesco. The results of this study are as followings:
1. The hypermarkets adopt the external growth strategy, and in the part of the competitive strategy, they can adopt the differentiation strategy. The hypermarkets adopt the internal growth strategy, and in the part of the competitive strategy, they can adopt the differentiation strategy and cost leadership strategy...
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