marketing : the euro disney case
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Title: marketing : the euro disney case

Essay Details:

Subject: Business
Author: Arturo R
Date: January 12, 2014
Level: University
Grade: A
Length: 2 / 382

Essay text:

This company benefits from these other businesses because it gains a 5 per cent royalty fee on food sales and manages to spread Disney's name in many different areas. Even if Disney doesn't gain a high percentage of royalties through sales of souvenirs, it still benefits from the free publicity. 3. Cultural adaptation of the theme park in France was essential in order for Euro Disney to work in its new location. First of all, French was made to be the first spoken language in the park. In addition to this, part of the amusements were adapted to French culture, such as the new attraction Discoveryland which includes references to French author Jules Verne's science fiction stories and the science fiction art of Da Vinci...

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