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Laptops are not much of a threat since IO is a peripheral to the laptop and not a substitute.
? Initial launch might be hampered by bugs in the software or the product itself which is common when it comes to high technology innovative products.
? Limited audience when it comes to acceptance of handwriting recognition technology.
Strengths and weaknesses of the Company
? Committed and innovative entrepreneurs behind the technology.
? Logitech has Market Leadership in many different peripheral products.
? Although the company Anoto was the initial brains behind this product their strategic alliance with Logitech for its development would give them a competitive advantage because of Logitech's well established name...
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