Marketing Strategy for Motorola
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Title: Marketing Strategy for Motorola

Essay Details:

Subject: Business
Author: Barbara M
Date: September 3, 2012
Level: University
Grade: B
Length: 9 / 2448

Essay text:

Introduction 3 1.1 Global phone market 3 1.2 Emerging Market China and India 4 2. Company Background 5 3. Situation Analysis 5 3.1 Market Demand 5 3.2 Customer Analysis 6 3.3 Competitive Analysis 6 3.4 Competitive Position 6 3.5 Performance Matrix 6 4. Applying Porters Five Forces 7 5. SWOT Analysis 8 6. Critical Success Factors 8 7. Marketing Problem 9 8. Strategic Marketing Framework 9 8.1 Offensive Strategy 9 8.2 Improve Differentiation Advantage 10 9. Marketing Mix of Motorola 12 10. Conclusion 14 11. References 15-16 1. Introduction: 1.1 Global Mobile Phone Market: International Mobile phone market is being growing at a tremendous rate...

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