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Companies have realized that knowledge , and expertise are resources as well, focusing on acquiring the right workforce has been made a focus of priority (Kluyver 2006). The use of an effective positioning strategy will give the consumer the perception that one’s company does something better than its competitors, thus creating value. A companies positioning must also be somewhat fluid. Factors such as competition and an evolving consumer require that a company be in constant maintenance of its products and services.
Choices about which industries to participate plays a key factor in a marketing strategy...
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