Marketing Strategy
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Title: Marketing Strategy

Essay Details:

Subject: Business
Author: Jennifer S
Date: July 24, 2012
Level: University
Grade: A
Length: 13 / 3863

Essay text:

There were high expectations for VRDC2 throughout all ten periods but unfortunately, VRDC2 failed to meet any of the expectations. VRDC2 came out with a net contribution of (-2.985,147.50), the lowest in Industry C. VRDC2 came out with a loss in every of the ten decision periods. However despite the negative net contribution, the future looks bright for VRDC2. One major reason why VRDC2 failed to meet expectations is because it did not set one consistent market throughout all ten periods. In Period 1, VRD targeted the Modern Students and came out with a reasonably high market share at 34.1%. However, it was seen that the market share in the home users was even higher at 39...

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