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From the statistic of January 2007, Sony is the No1 in the electric market; however the shelf share of Samsung has slightly increased during the month because of the innovative of its products (Tarr, 2007).
Based on Mcdonald (1999), the role of marketing can divided into 4 areas which are product and service, processes, people and professional marketing .According to the product, Samsung has always been innovating their products over the period of time by using the new technology. The company changed to focus on quality of product instead of quantity in order to achieve their target market. Turning to the processes, the company seems to control the processes or the operation from the customer satisfaction term...
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