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In order to signify the correlation of marketing research and customer relations one must entirely define these two terms. The main aspect of marketing research is to understand the effect and comparative success of marketing campaigns. By understanding the marketing research for a firm they can further develop a customer analysis of the company. The customer analysis of the firm in turn builds a greater understanding of managing a firms customer relations to build relationships and maximize profits for the firm.
The role of marketing planning for a marketing oriented business is to accomplish long-term goals for the organization...
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