Marketing Retail Management Notes
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Title: Marketing Retail Management Notes

Essay Details:

Subject: Business
Author: Donald H
Date: May 4, 2011
Level: University
Grade: A
Length: 7 / 1920

Essay text:

Retailer invests in wholesaling or manufacturing Backward Integration- retailer performs some distribution and manufacturing activities Ex. JCPenny sells Arizona Jeans (Private Label) Forward Integration- manufacturers undertake retailing activities Ex. Ralph Lauren operates its own stores Friday, January 18, 2008 *4 Functions of a Retailer* 1. Provides an assortment of products and services 2. Breaking Bulk? Breaking down large shipments so products can be distributed accordingly 3. Holding Inventory? to keep inventory ready for purchase; works hand-in-hand with "breaking bulk" 4. Providing services (lay-away, catalogs, cleanliness, etc...

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