Marketing Research proposal on Baja Fresh
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Title: Marketing Research proposal on Baja Fresh

Essay Details:

Subject: Business
Author:
Date: November 8, 2013
Level: University
Grade: A
Length: 2 / 491

Essay text:

The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on the customer awareness; we also hope to use LSM to build sales in a way that is both cost and time efficient. In fact, LSM is the best method to build sales with a limited budget because it focuses Baja Fresh' resources on the best potential customers. Research Objectives Our research objectives are to find out the location that the customers are coming from, what they were previously doing, and where their next destination is. We would also like to determine if there are more local customers during the lunchtime or dinnertime...

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