Marketing Research: Kudler Fine Foods
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Title: Marketing Research: Kudler Fine Foods

Essay Details:

Subject: Business
Date: December 13, 2013
Level: University
Grade: A
Length: 4 / 996

Essay text:

By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction. The Importance of Marketing Research Market research plays an important role in every aspect of an organization's strategy of expansion and diversification. Since Kudler Fine Foods is expanding services then it needs to know about their competitors. Market research will aide Kudler Fine Foods management in determining where they stand in contrast with competitors. This research will also help identify Kudler's market share. Using this information, Kudler Fine Foods will be able to identify where it is stronger than its competitors and then build upon its strength to increase its lead over their rivals...

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