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Essay text:
Some such actions are bid requests, methodology, false promises and unauthorized requests for proposals.
Well established ethical guidelines to resolve ethical dilemmas in marketing research are critical for resolution.
The level of professionalism and ethical practices can be raised through study and participation in organizations such as:
CASRO ? The Council of American Survey Research Organizations.
This large national trade association states their purpose is to communicate, to educate, to protect, and to represent. (CASRO 2007) They have an established set of clear guidelines for many common situations in its Code of Standards of Ethics for Survey Research...
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