Marketing Research
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Title: Marketing Research

Essay Details:

Subject: Business
Author: Julie P
Date: January 21, 2016
Level: University
Grade: A
Length: 3 / 796

Essay text:

Market information can be verbal, visual, or written data that is relevant to the decision at hand. The market research process (Kotler, 2001, p.49), is comprised of the following steps: 1. Define the problem and research objectives 2. Develop the research plan 3. Collect the information 4. Analyze the information 5. Present the findings This paper will concentrate on how the Allstate Life Company conducts market research and the impact of the Internet on market research. Research within the Allstate Life Company There are many different aspects of market research that are conducted at Allstate...

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