Marketing Research
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Title: Marketing Research

Essay Details:

Subject: Business
Author: Alex J
Date: January 24, 2013
Level: University
Grade: A
Length: 1 / 276

Essay text:

Marketing is a core business discipline. The study of marketing is important to the basics of running a business, big or small. When you buy a product, the cost of marketing amounts to 40~60% of the total e.g., if we buy shoes for $70, $35 of that 70 has been spent on marketing (including advertising, market research, development etc.) . ( Shapiro, 2006). TRANSITION ? EXPLORATION OF MARKETING IN CURRENT BUSINESSES BOTH GOOD AND BAD. Business I wish I had bought some Google stock when it was first released in a public offering at $80. Google has become the worlds most popular search engine since then and can attribute its success to a great marketing plan...

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