Marketing Research
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Title: Marketing Research

Essay Details:

Subject: Business
Author:
Date: November 1, 2014
Level: University
Grade: A
Length: 11 / 3013

Essay text:

Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.’’ According to Chartered Institute of Marketing, UK ‘’…the objective gathering, recording and analysing of all facts about problems relating to the transfer and sales of goods and services from producer to consumer or user.’’ Why marketing research is important? The fundamental reason for conducting marketing research is the widening communications gap between an organization and its customers and the need to provide a more basis for strategic marketing decisions...

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