Marketing Relacional
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Title: Marketing Relacional

Essay Details:

Subject: Business
Author: Meredith O
Date: April 23, 2015
Grade: A
Length: 51 / 15077

Essay text:

Naturaleza y caracteristicas de los Servicios 2. Calidad de servicio 3. Gestion de la calidad 4. Rol de las personas en las organizaciones de servicios 5. Momentos de la Verdad VER PRESENTACION ADICIONAL SOBRE MARKETING DE SERVICIO CAPITULO3: EL MARKETING RELACIONAL 1. Definiciones de Fidelizacion 2. Customer relationship management a. Conceptos basicos; b. Definicion de CRM c. Identificacion de clientes; d. Definicionde Estrategias de CRM Casos Practicos Capitulo 1 1. Conceptos basicos en Marketing de Servicios 2. Analisis del Consumidor: Factores que influyen y el Proceso de Decision de Compra...

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