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The soft drink market is bifurcated between packaging format and the product type. Soft drink industry is a market led and an innovative industry which has a short term fashion trends.
The analysis of the industry led to the following findings in the research and development areas:-
? Improved preservation and storage
? Being innovative in packaging technology
? Efficiency in delivery process and production
? An effective understanding of the human needs
? Last but not the least, human needs
THE SHAPE AND SIZE OF THE SOFT DRINK INDUSTRY
Figure 1. Australian soft drink market by product type
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