Marketing Project Plan
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Title: Marketing Project Plan

Essay Details:

Subject: Business
Author: Kimberly H
Date: August 3, 2014
Level: University
Grade: B
Length: 28 / 8214

Essay text:

Competitive Barriers & Sources of Competitive Advantage 9 5. External Market Environment ? Economic Forces ------------------------------------------------------------ 9 ? Legal and regulatory forces ---------------------------------------------- 9, 10 6. Market Growth and Positioning --------------------------------------------- 10, 11, 12 7. Industry Leader & Key Competitor ---------------------------------------- 12, 13 8. SWOT Analysis ? Strengths -------------------------------------------------------- 13 ? Weaknesses -------------------------------------------------------- 14 ? Opportunities -------------------------------------------------------- 14, 15 ? Threats -------------------------------------------------------- 15 9...

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