Marketing Project
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Title: Marketing Project

Essay Details:

Subject: Business
Author: Maurine B
Date: July 7, 2015
Level: University
Grade: A
Length: 18 / 5139

Essay text:

Beazer will leverage this SMARTDESIGN credibility to launch a new marketing strategy, SMARTEnergy™, which introduces a sustainable element – through solar energy – to Beazer’s expertly-designed homes. Green Acres is Beazer’s new 100-home single-family residential community. The community, which will introduce SMARTEnergy, will be located in Sumter County, Florida (near Orlando). The combination of Beazer’s innovative SMARTDESIGN and SMARTEnergy technology differentiates Green Acres from a sea of other residential communities in this challenging real estate environment. For Beazer, the cost of installing these solar technologies is comparable to the incentives competitors offer homeowners to offload inventory...

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