MARKETING PRINCIPLES ASSIGNMENT
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Title: MARKETING PRINCIPLES ASSIGNMENT

Essay Details:

Subject: Business
Author: Rose E
Date: October 29, 2012
Level:
Grade: A
Length: 13 / 3622

Essay text:

Each of the situations will be discussed that what type of data collection method is suitable for it, the reasons for choice and the potential problems. There are three methods of collecting information, mail questionnaires, personal interview and telephone interview, each of them have its advantages and disadvantages. PART ONE (a) Personal computer IBM in New Zealand IBM - International Business Machines Corporation installed the first computer in New Zealand in the early 1960s. Its operations have grown spectacularly, making IBM the leading Information Technology company in the country with 85 Business Partners dedicated to delivering the 'best solution fit' for its valued customers...

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